The Project
The Prime Time Project is based on the hypothesis that the timely promotion and publicity of research objects have a notable influence on their prestige and scientific reputation.
If this influence is demonstrated, scientific evaluation processes should have adequate tools and indicators to gauge the influence of advertising on the evaluation of the quality of publications.
In this way, the Prime Time project aims to:
Enhance our understanding of how scientific literature is researched
Understanding the features of visible objects.
To ascertain the role and influence of intermediary entities aimed at promoting scientific objects
Design new web-based indicators to support the assessment of scientific actors and objects
Project objectives:
The main purpose of this project is to understand how the online visibility of research impacts its scientific relevance, as well as the reputation of researchers and, ultimately, the evaluation of research.
In this study, we focus on research visibility from three perspectives: how scientific information is searched, how search engines sort results, and marketing and promotion strategies.
These three aspects constitute the pillars around which our specific objectives revolve:
One
Identify the key characteristics of scientific information search expressions in academic search engines.
Two
Determine which digital objects are best positioned in search engines.
Three
Evaluate the influence of promotional objects on the reputation of different objects and research actors.
Our methodology
The project is divided into three fundamental stages, which correspond to the three specific objectives indicated in the previous section.
Search
The first phase of the work focuses on analyzing the keywords used to search for scientific information
Location
The second phase statistically analyzes the URLs obtained in the previous stage, related to the search process
Promotion
The third phase will analyze press releases for their mediating function in promoting research elements.
